Digital Marketing / Internet marketing / Online Marketing are among the most used terms of the profession today. However, it is sadly just a couple of jargon for most of the people who hear it and employ it to convey their thoughts. What exactly is digital marketing and what part of it is essential for today’s business participant? We’re here to break it down in which you in the simplest words possible.
Online Marketing is simply marketing of your merchandise onto digital platforms so as to hold onto your loyal consumers as well as increase easy reach to new potential target audience immediately.
That is the software. That is what Online marketing is definitely. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is often a wider concept compared with what social media marketing in the sense that, all social media platforms are available digitally i.e. online. However, there are other platforms that fit in digital marketing except social media traffic generation.
What are the concepts and platforms of digital endorsing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a means of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It is actually a way to get higher rankings planet search results along the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it assists you to stand out one of several sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple nights. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy these so as to keep reminding them relating to visit to expenses.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a big digital / Web marketing experience, a campaign needs to be developed using all the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771